Strategic Planning and Implementation

strategicalal PLANNING AND IMPLEMENTATION INTRODUCTION For the excogitation of this paper I build selected M/s. orchard apple tree Inc as an giving medication. M/s. orchard apple tree Inc atomic number 18 considered to be champion of the close competitive goernment activitys in the globe who do work in a truly stiff surroundings of technology and learning processing systems, where the developments ar so rapid and fast(a) that the management atomic number 18 expected to revisit their strategies and execution plans on a continuous pedestal to incumbrance competitive and chief(prenominal)tain that technological bounce in the commercialize hindquarters. The world of electronic computers and electronic gadgets is so fast paced that crudeer technologies argon planted in a fast pace.The top level management is expected to undertake unalterable feedback from the food securities industry and in either(prenominal) courting s earth-closet the environment fo r the assumes and plan their strategies accordingly. Hence, I ache selected M/s. apple Inc for carrying out the c at one cartridge clipive on strategic grooming and implementation. The field of battle would focus mainly on the scheme adopted by M/s. apple for the base of their much famed computer model macintosh in the family 1984. The contrastive(a) major(ip) reason for selecting this memorial tablet in specific is that this institution has go about multiple threats to its survival and faced numerous competitions but the organisation survived and grew in adversity.This shows the proviso and resources implemented by the management team to grow this organisation and their strategic patch up discount be seen from the in a higher belongings. All this elaborate that this would be the perfect organisation to take aim the scope and the depth of strategic cookery and the intricate implementation plans undertaken by this organisation for achieving this extraordinar y turnaround and improving the bureau of the stakeholders and a alike(p) the guests with their innovative overlaps.The society got compound on 03rd Jan 1977 in the state of atomic number 20 in joined States of America. 1 Major Stakeholders The major stakeholders in the comp all argon listed below 1. Steve Jobs, forefront Executive incumbent 2. herds grass D Cook, Chief Operating military transfericer 3. dig Oppenheimer, Chief Financial Officer 4. Philip W Schiller, elderberry bush wrong-doing chairwoman 5. stigmatise Papermaster, precedential wickedness prexy 6. Jonathan Ive, sr. Vice chairman 7. Bertrand Serlet, Senior Vice President 8. Ron Johnson, Senior Vice PresidentSteve Jobs The charismatic CEO of apple Inc, was born on 24-Feb-1955, he is alike the co-founder of apple Inc, who was one of the founding members of apple Inc, is one of the major stakeholders in the organisation. 2 herds grass D Cook Cook is the Chief Operating Officer he is one of the important stakeholders from the view distributor point of management as he geniuss completely the operations and gross gross revenue of apple Inc. He is in addition the head of apples Macintosh division. 3 hammer Oppenheimer Mr. Peter Oppenheimer is the Senior Vice President and in any case the Chief Financial Officer.In this position he heads the treasury, investor relations, tax, information systems, upcountry audit and facilities functions. With such responsibilities his assume is dictatorial for undertaking any management planning or strategic initiatives. 4 Philip W Schiller Mr. Philip W Schiller is the Senior Vice President of world(a) Product courseeting. He is part of the apples Executive Team and is also responsible for the mathematical convergence marting. In this subprogram he becomes a key doer for any management and strategic initiatives. 5 Mark Papermaster Mr. Mark Papermaster is a infer a nonher Senior Vice President who handles the key portfolio of impudently-fashioned return development in this case he plays a key reference on the marketing dodging with his blue-chip inputs. 6 Jonathan Ive Mr. Jonathan Ive in his role as the Senior Vice President of Industrial aim plays a key role in the marketing of raw technologies with his innovative externalises. As such near of the apples harvest-feasts material bodys argon considered to be of remarkable art pieces. 7Bertrand Serlet Mr. Bertrand Serlet is the Senior Vice President of Softw argon Engineering in his role as the developer of software for all the systems readyed by orchard apple tree Inc. He is regarded as a major stakeholder in the management. 8 Ron Johnson Mr. Ron Johnson as the Senior Vice President of sell has a major stake in any marketing dodging plans that are being positive and planned for implementation. His inputs and consent are important for implementing any strategic decisions in the organisation. 9All the above mentioned heap are the major de cision makers in the organisation and they form the first rake of stakeholders for implementing the schema and providing guidance to the organisation. Hence, it would be irresponsible that they be considered as major stakeholders from the point of system and implementation of marketing philosophies. The above mentioned people collectively or at times individually take decisions on the kind and type of strategy to be implemented to ensure maximisation of mesh to the stakeholders of the organisation who are the everyday shareholders and other firms.Hence, the agreement for any decision and implementation would be postulate from this peer convocation forward going in front with any management decision on strategy. We result review a scenario of the how the management of apple Computers effectively implemented the plant strategy and placement of IPOD in front of the customer which is considered to fill the gap in the market between the mesh topology-books and multimedia ph ones. In this keep an eye on the strategy adopted by the hypothesise tank of the management is commendable we ordain instanter permit a coup doeil of the introduction strategy adopted by M/s. apple Inc. worry outline Review The entire management strategy is based on the development of parvenu technologies as M/s. orchard apple tree Inc are re straight offned to be market leading in mutation. The launch of every unsanded reaping is eagerly awaited by the general earth. And M/s. Apple has capitalised on this advantage and create a sound in the market before any launch of the suppuration which helps them to introduce the bran- cutting product in the market with stripped-down amount of risk. Traditionally it can be observed that Ms/ Apple Inc launches the new products in household market (i. e. United States of America) as the customers over there are considered to be of low uncertainty scheme culture as per Hofstedes framework on assessing culture. This helps M/s. Apple to turn out their new inventions in the market as the customers are to a greater extent inclined towards buy and testing new products. Once, the markets accept this product thusly it is launched on world(prenominal) basis when the new product has already created a cult status in the home market. This kind of strategy has been followed by M/s. Apple in most of their launches and has proved to be quite achieverful.From the above it can be seen that M/s. Apple Inc has forever strived on creating world class products with classy design and the homogeneous are launched in low uncertainty avoidance cultures where the general acceptance levels are high and once they are made in those markets they then are replicated in other markets. Which in turn ensures the success of the product launch on a global scale, now we will understand the situation of the launch of the Ipod, which everyone were sceptical at the time of the launch of this product. Marketing Strategy M/s.Apple In c created a new product which was sibyllic revolutionary in design and the characteristics were very innovative at that time. M/s. Apple Inc packaged the IPOD with such an enviable design that the competitors were left lurching. At that time the market was seen heavily bent upon to cut cost and make the mp3 player faster and better. Apple came up with this ultra modern design and had positioned the product in the line of clothes designer segment and there by created a contrary marketing strategy completely for this product and created new sorts of interacting with the media with the launch of this device.The IPOD was conveniently programmed to function well and fast the Macintosh systems that ensured that the sale of Macintosh also would be taken care off when the IPOD is launched in the market. This kind of strategy ensured the success of M/s. Apple Inc as an organisation all together. The market was studied for germane(predicate) trends in the melody industry and get hold of tie-ups with the music bands and market players involved in music industry would be essential to ensure accessibility of the music through with(predicate) the iTunes software which was to be installed in the computer for synchronising with the iPod.Apart from that as most of the computers are running on windows direct system a matched reading material of iTunes which would work in windows environment would need to be developed to ensure that the product reaches the target customers and can be marketed to all the segments of the customers irrespective of the computers that the customers are employ. However, the contrastingiating factor of iTunes compatible with windows was that the upload and synchronising was not so robust as with any other Apple Macintosh product.This would create a demand for other related products from the Macintosh stable. The other part of the launch strategy was that the product alone would not result unless proper support is derived from all addr essable channels. These include likes of music companies, internet groups, bundled packages, customised playlists, and it also created a cult status for the product by maintaining the exterior of the product systematically which can be seen in unalike products which attained a similar spirit like the Beetle (Volkswagen) and Mini (Cooper) etc. As we have seen the strategy let us now go ahead and understand the organisations strain objectives, culture, ethics and how they are related to this crabby scenario. Apples Business Objectives, Culture, ethical motive The objectives and the measurements adopted by the company are as follows. The companys main objective is well elucidated in its accusation and vision statements itself which imbibe that the company would like to be the leading innovator of the century. accordingly in-line with this objective the company has embarked on a challenging sphere where in it has developed newer and customer friendly brands and launched them in t he market place at regular intervals. Which has dictated Apple Inc in a different sphere altogether. The culture in the organisation is open ended and encourages lot of psychiatric hospital that was one of the reason why the company is at the edge of technological advances and innovates a lot of new products which are launched on regular basis in the global market place.A brief verbal description of the ethics would build a cosmopolitan look of the organisation and also deliver the goods appropriate guidance in this regard. Hence, I would like to explain the ethics followed by M/s. Apple Inc, like define and implementing a program on greener environment and also providing an option for the general public to air their innovations and suggestions the company can be seen is very keen and receptive to ideas and innovations which in turn helps the organisation tap the potential and grow their occupancyes. Vision, Mission, Objectives and MeasuresThe missionary station statement of M/s. Apple Inc as per their website is Apple enkindled the in-person computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operational system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhoneThe vision of the M/s. Apple Inc is Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. As can be seen from the above that M/s. Apple Inc is deeply involved in the creation of world class products and position them in the global market place and also create a free burning culture based on emancipation rather than dependence on the systems, which would change the humans to be more renascent and independent and have command over the systems they deploy in their homes / organisations.As we have understood the organisations vision, mission and objectives now we will move fore and discuss the strategy deployed by M/s. Apple for the launch of IPOD which would create an savvy and how it could have been differentiated. Launch Timelines The original IPOD was launched way back in 23rd October 200111, up to now it can be seen that the growth of the iPod gross gross sales did not hit the expected poem at the beginning as the market was not causative to this kind of product. It would have been perfect if the launch was positioned when the elated infrastructure like availability of broadband interlocking and other items are in place. It can be seen that the sales of iPod started to gain impetus altogether after M/s. Apple Inc ensured the compatibility of its iTunes software with the windows operating system and also the availability of the broadband networks that the product took on and the sales improved dramatically. Hence, it is inevitable that the markets are understood and a suitable and conducive environment created before launch of a new and advanced product in the global market place. Dissemination affectAt the launch of the iPod the market was not fork outd with the right information and the features were not in stock(predicate) for everyone to understand and then use the same. Hence, in the beginning years of the iPod it was not successful as it is now. This can again be attributed to the lack of clear and systematic information flow from the organisation. This can be outdo avoided by ensuring that the process and infrastructure are available and compatible for the usage of the product before launching any product to ensure that the product sustains its expected sales targets.Apple failed to create to environment before the launch. It took such a yearn time for the iPod sales to reach astronomical levels which it has now reached. At any launch of new product it is to be ensured that suitable and realistic information on the product are widely available and the same is marketed using different channels of marketing to gain the marketing advantage. This kind of strategy was deployed by M/s. Apple in the afterwards part of the iPod life cycle which ensured that the product sustained the S curve and continue its growth momentum.It can also be seen that M/s. Apple Inc then embarked on a detailed mission of pooling in different vendors and suppliers for developing relevant heart for the product which ensured that new and updated information is flowing from different channels and new ideas were utilise to build and sustain the product. And the information and the subject field were gathered from different cultures and different geographical locations thereby ensuring market penetration to different markets. Monitoring and Evaluation StrategyThe supervise and military rank strategy deploye d by M/s. Apple Inc was a constant business intelligence thereby they understood the flaws in their initial strategy which ensured that the iPod was compatible with only Macintosh machines. As the same was converse by ensuring its compatibility and other similar disposition of tweaks in the strategy are to be undertaken and ensured that the feedback received from the market place is forever analysed to ensure that the product is sustained with new and improved versions of the product.As can be seen from the developments undertaken by the organisation to ensure that the product stays in the limelight by opening different channels of sales and distribution and also opening of different channels of supply chain, in this case the supply chain would be the availability of music online in the iTunes store for which constant tie-ups with different bands and music companies would be required to ensure that the product is usable and the same can be purchased by the customers online without any hassle.By this way more and more customers can be retained and new customers attracted which would ensure the sustainability of the product in the long run. Apart from that the technology would need to be relooked on constant terms and a eye on the market place and competitors development would ensure that the product is successful. With regards to the evaluation strategy, the best way to understand whether the strategy deployed is successful or not in this regard would be to see the growth in sales and the amount of sales at the iTunes store which would definitely provide the right information whether the strategy deployed is successful.References 1. Apple Investor Relations Investor FAQ, FAQ, lendable at http//phx. corporate-ir. net/phoenix. zhypertext markup language? c=107357&p=irol-faq Accessed on 11-02-2010 2. Telegraph, Steve Jobs, Apples iGod Profile Available at http//www. telegraph. co. uk/technology/apple/4242660/Steve-Jobs-Apples-iGod-Profile. hypertext markup lang uage Accessed on 15-01-2010 3. 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