J.J Thomson Essay

J also had a brother that was two years younger than him-self named, Frederick Vernon Thompson. He went to private schools in the beginning of his education career, where he showed a great interest and passion for science, and when was 14 years old when he was accepted in to Owens College. His mother and father originally wanted him to study to be an engineer and get an apprentice for a local locomotive manufacturer, but due to his father’s death in 1873 his plans changed. He moved away from Owens College, and into Trinity College in Cambridge, where he then obtained his BA in mathematics in 1880. He married one of his students, Rose Elizabeth Paget, and they had one son and one daughter. J. J Thompson died still working on the college campus on August 30th, 1940 from unspecified causes at the age of 83. He married one of his students, Rose Elizabeth Paget, and they had one son and one daughter. J. J Thomson was without a doubt religious. He was a devout Anglican Episcopalian who regularly attended services at the Angelican church, and also went to Sunday evening college chapel services. I believe, that the best statement that I found, about the religious practices of Mr. Thomson was from one of his students, Sir Owen Richardson who said â€Å"He was sincerely religious, a churchman with a dislike for Anglo-Catholicism, a regular communicant, who every day knelt in private prayer, a habit known only to Lady Thomson until near the end of his life. Further research shows that J. J Thompson never missed a day of prayer(as quoted above) and that every day before going to sleep, he would read his bible. Some of J. J’s speeches, and addresses also show that he was a devout believer in God, show in what he stated in his inaugural presidential address into the British association, â€Å"As we conquer peak after peak we see in front of us regions full of interest and beauty, but we do not see ur goal, we do not see the horizon; in the distance tower still higher peaks, which will yield to those who ascend them still wider prospects, and deepen the feeling, the truth of which is emphasized by every advance in science, that ‘Great are the Works of the Lord’. † Here we clearly see, that he doesn’t take credit for his accomplishments, he gives the credit to the Lord.

Eating Disorders: Symptoms, Signs, Causes Essay

What is an eating disorder? Well, one of the many definitions for an eating disorder is any range of psychological disorders characterized by disturbed eating habits; which include anorexia nervosa (AN), bulimia nervous (BN) and binge-eating disorder. (CITE). All eating disorders have similar characteristics. This could be a fear of becoming fat, food, weight or calories. The reason why I want to focus on this population is that eating disorders are a significant problem during the adolescent years affecting up to 5% of adolescent girls (Golden et al., 2003). Someone suffering from an eating disorder has a very unhealthy relationship with food that is prying into many areas of their everyday life. An individual may eat little to no food, eat unreasonably massive amounts of food, be infatuated with thoughts of food or exercise, and have a distorted body image. The Diagnostic and Statistical Manual of Mental Disorders fifth edition (DSM-V) recognizes four main eating disorders: anorexia nervosa, bulimia nervosa, binge eating disorder, and eating disorder not otherwise specified (EDNOS). (CITE DSM-5).The signs of an eating disorder will vary and may include refusal to eat, extreme exercise, social withdrawal, self-induced vomiting or binge eating. Many families that have a family member that suffers from an eating disorder also have an increased risk of depression, obesity, substance abuse or consuming too much food. People that suffer from eating disorders may struggle socially, physically and or mentally, there are also many symptoms and signs to watch for. (article 7) Causes of Eating Disorders: Eating Disorders are complex disorders, influenced by a faà §ade of factors. Thought the exact cause of eating disorders is unknown, it is generally believed that a combination of biological, psychological and/or environmental abnormalities contribute to the development of these illnesses. (Cite Article 4) Biological Factors: When it comes to biological factors some include; certain people may have irregular hormone functions that increase their risk of developing eating disorders. Genetics (the tie between eating disorders and one’s genes is still being heavily researched, but we know that genetics is a part of the story). And lastly, there are nutritional deficiencies; which is an inadequate supply of essential nutrients in diet resulting in malnutrition or disease. (Mayo Clinic) Psychological Factors Some of the psychological factors or emotional health include people with a negative body image. They may have low self-esteem, perfectionism impulsive behavior and troubled relationships with friends and loved ones. (Article 4) Environmental Factors Environmental factors or social factors that would contribute to the occurrence of eating disorders are dysfunctional family dynamic, professions and careers that promote being thin and weight loss, such modeling. Aesthetically oriented sports, where an emphasis is placed on maintaining a lean body for enhanced performance. Family and childhood traumas: childhood sexual abuse, severe trauma and cultural and/or peer pressure among friends and co-workers. (Article 6) Signs and Symptoms: (CITIE Article) Symptoms may vary depending on the type of eating disorder. A man or a woman suffering from an eating disorder may reveal several signs and symptoms that are both the same and different. Anorexia Nervosa Anorexia is possible life-threatening eating disorder characterized by an atypically low body weight, intense fear of gaining weight and one-sided perception of weight or shape. People that suffer from anorexia use dangerous efforts to control their weight and shape, which often knowingly interferes with their lifestyle. Obsession with calories and fat contents of food or use other methods to lose weight; such as having engaging in formalized eating patterns, including, cutting food into tiny pieces, eating alone, and/or hiding food. (Cite article 5) Bulimia Nervosa Bulimia is a serious, theoretically life-threatening eating disorder. When you have bulimia, you have episodes of bingeing and purging that involve feeling a lack of control over your eating. Many people with bulimia also restrict their eating during the day, which often leads to more binge eating and purging (Cite article 3). During these episodes, bulimics typically eat a large amount of food in a short time, and then try to rid of the extra calories in an unhealthy way. Because of guilt, shame and an intense fear of weight gain from overeating, they may force vomiting (purging bulimia), exercise too much, or use other methods, such as laxatives, to get rid of the calories (no purging bulimia). Even if you are bulimic, you’re undoubtedly preoccupied with weight and body shape and may judge severely and harshly for self-perceived flaws. Bulimic may be at a normal weight or even a bit overweight. (Cite article 4) Binge-Eating Disorder When it comes to a binge-eating disorder, many regularly eat too much food (binge) and feel a lack of control over eating. Eating quickly or eat more food than intended, even when not hungry, and may continue eating even long after becoming uncomfortably full. After a binge, there may feeling of guilty, disgusted or ashamed by the behavior displayed and the amount of food eaten (Cite Article 2). Many will try to but do not try to compensate for this behavior with excessive exercise or purging, as someone with bulimia or anorexia might. Embarrassment can lead to eating alone to hide bingeing. A new round of bingeing usually occurs at least once a week. Many may be normal weight, overweight or obese (Cite article 1) Treatments: Treatment of an eating disorder generally includes a team approach. The team typically includes medical providers, mental health providers and dietitians; all with experience in eating disorders. Many of the treatments are based around your specific type of eating disorder. However, in general, it typically includes psychotherapy, nutrition education and medication thorough being either an outpatient, or inpatient and if your life is at risk the possibility of being hospitalized. (CITIE ARTICLE 2). Psychotherapy, also known as talk therapy can help learn how to replace unhealthy habits with healthy ones. Psychotherapy can also help to improve the relationships and moods. Psychotherapy can include both Cognitive Behavioral therapy and Family Based Therapy. (Cite Article 3) Cognitive Behavioral Therapy Cognitive Behavioral Therapy (CBT) is applicable to all eating disorders but has been most intensively studied in the treatment of bulimia nervosa (BN). CBT is designed to alter abnormal attitudes about body shape and weight. (CITE ARTICLE 1) CBT is effective in reducing all core features of BN and shows good maintenance of therapeutic improvement. Family Based Therapy Family Based Therapy (FBT) is an evidence-based treatment for children and over teenagers dealing with eating disorders. The family is involved in making sure that the child or other family member follow healthy-eating patterns and maintains a healthy body image and weight. (Cite article 1) Outpatient: The goals of this form of treatment include restoring a normal weight and maintaining that weight, managing physiologic abnormalities, reducing the comorbid psychiatric symptoms such as depression, and changing the fundamental thoughts that are underlying the anorexia. Bulimics require similar medical management with the goal of the treatment being the restoration of a normalized eating pattern free of the binge and/or purge cycle. (Article 6) Partial Hospitalization: For the patient with anorexia nervosa (AN) who have had repeated hospitalizations, a partial hospitalization treatment plan is recommended. The partial hospitalization treatment should follow a group treatment model and should include nutritional counseling, meal planning and additional groups such as social skills training. For a patient with BN who are in transition from inpatient to outpatient treatment or those whose bingeing and purging have begun to interfere with their functioning may be treated in partial hospitalization. (Article 3) Inpatient Treatment: The criteria need for hospitalization for both anorexia and bulimia include unstable medical conditions. Weight loss of 10% to 15% or more normal for relapse only or 16% to 20% or more if it is a patients’ first episode. (Cite article 1). The inpatient hospitalization beings with a full evaluation, including a psychiatric and medical evaluation. Patients with anorexia are fed initially with supplemental liquid feedings 6 times a day until they are within at least 10% of their goal weight. Patients who refuse the feedings consistently and do not gain weight are given feeing through nasal gastric tubes (Mayo Clinic). Bulimic patients being with food trays. The goal for both anorectics and bulimics is self-regulated weight maintenance. This is done through letting the patient self-selecting meals after a period of weight maintenance within their range. Both the bulimic and the anorectic are participants in response prevention techniques intended to prevent any purging behavior. (John Hopkins) Future Practitioner Helping Individual with Eating Disorders from Empowerment and Strength Perspectives The empowerment perspective and the strength-based approach work together. In social service work, the strengths-based approach involves helpers highlighting the client’s strengths and not their shortfalls. There are different ways to empower clients; and how empowerment can benefit the clients and social services workers attitudes, relationships etc. Social workers need to be aware and practice methods for empowerment effectively to be able to believe in their client’s strengths, abilities, and dreams. (Cite empowerment article). Empowerment does not give people power, people already have plenty of power. Empowerment is defined as letting this power out. It encourages people to gain the skills and knowledge that will allow them to overcome obstacles in life or work environment and eventually help them develop strengths within themselves or in the society (Cite Theo class).

Aims and Objectives of the Copthorne Hotel Essay

An aim is a long term goal that is set by a business in order to improve the quality and value of their company. The Copthorne hotel has four main aims. Their first main aim is ‘To Make a Profit for Shareholders’. The Copthorne hotel and the Millennium group is a plc, meaning their shares are sold to the public on the stock exchange. When a share of a business is bought, they become a shareholder, meaning they own a small stake in the business. They aim to increase their profits for the benefit of their shareholders, the more profit they are making, the higher the dividend their shareholders are going to get back. If for example the value of their shares decline in the stock market, the shareholders may wish to sell them, in order to invest in a company making profit, because in a more valuable company they will be paid a higher dividend. Their second aim is ‘To Increase Market Share’. Market share is the amount/percentage of a particular category of market owned by a certain company. The Copthorne wants to increase their Market Share in order to increase the popularity of the business. An increase in their market share would mean more rooms being booked, more weddings planned and more conferences put in place. All together meaning that the Copthorne would also see an influx in its income, meaning the company has the money to expand further and beat the competition. In order to this they rely heavily on their customers returning, and new customers coming through their doors. In order for this to happen however, they need to meet the customer’s high expectations and provide a high quality, good value for money service. Their third aim is to ‘Increase the number of hotels globally’. The millennium group currently have over 100 hotels worldwide, 13 of which are based in Europe. Over the last few years, the company has grown and expanded slowly, as the business becomes more popular. The term ‘floated on the stock exchange’ means that anyone can buy shares in the business, based on the information read in the company’s prospectus. This simply means that the Copthorne can raise money in order to expand. The Copthorne has been floated  on the stock exchange as it is a Public Limited Company (plc). A majority shareholder is someone who owns at least 51% of the shares in the company, meaning that they have the most influence of the Copthorne’s decisions, and therefore decide on where, when and how to expand. Finally, their last aim is to ‘constantly improve customer service’. Customer service means the quality of the service/goods given to the customer, whether it be before, during, or after. If a company provides a top quality customer service then they are more likely to retain their customers, and in addition attract new ones by word of mouth, meaning that the customer tells their friends, they tell their friends etc. Therefore it is extremely important for a company such as the Copthorne because the business is constantly trying to expand, and having good reviews plays a vital, big role in supporting this. Copthorne Objectives The objectives that the Copthorne set are the shorter term, smaller steps that they take in order to achieve their aims. However as the aims change over time due to external factors affecting the business, the objectives will change and alter as well. In order to achieve their first objective ‘to make a profit for shareholders’ they need to meet or exceed the financial targets set by the Millennium group. These targets may be to increase the numbers of people in the restaurant, sell more rooms, or lower their prices. Overall, their wish is to attract more people through the doors in order to make a profit, so that their shareholders can be paid back. Their second aim was ‘to increase their market share’. To do this they constantly monitor their global position against their competitors and expand globally within the continents they operate in. This means that they measure their success against their competitors, they constantly wish to be beating them and make bigger amounts of profit, so they have the financial room to grow and expand. To succeed in their third objective ‘to increase the numbers of hotels globally’ they try to open a new hotel in a major city across the world every year. By doing this not only are they achieving their aim but increasing the amount of income they get, and therefore helping to achieve some of their earlier aims. Their fourth and final objective is to provide excellent facilities and customer service measured by achieving 95% or more on customer satisfaction surveys, this is set in order to assist their 4th aim of trying to constantly improve customer service. When a customer is staying at the Copthorne they ask them to fill in a survey, these surveys involve questions to do with, the customer service, the rooms, the food, the facilities etc. If they manage to achieve this aim it is displayed on their website and in other advertisements on order to persuade people to stay, if someone sees that another person likes a business, and rates it highly, then they themselves are more likely to try and experience the high quality of service as well. Mission Statement The Copthornes mission statement is to ‘Get it right first time, every time and think like a Customer’. The ‘get it right first time and every time’ means that the staff working within the facility need to try and do everything perfectly, without fault, in their first attempt, there are no second chances as people tend to form their opinions on first impressions. The second part ‘think like a customer’ means that the staff and employees in order to maintain a high standard service need to put themselves in the customers shoes and think what would I expect from a hotel of such high standards? And they need to perform to this level. Overall this Mission statement helps the Copthorne employees stay focused, and stay on the right track to success. A high quality service results in the end in increased sales and therefore increased profits.

The Impact of the Recession on Consumer Behaviour and on Marketers Essay

The Impact of the Recession on Consumer Behaviour and on Marketers - Essay Example This paper illustrates that once predictable behavior is now being replaced with a new type of consumer that is constantly seeking value in nearly all elements of product variety. This is making the process of marketing and advertising significantly difficult in an environment where competition is high, especially in areas of food consumption and technology consumption. At the same time, marketers are resorting to new promotional campaigns in order to remain competitive and gain consumer attention in the face of this current economic downturn. Statistics indicate that six in 10 consumers have reduced the volume of frequency as it pertains to eating-out in restaurant environments. As a result, especially noticeable in the pizza restaurant industry, marketers have changed their promotional activities to include vouchers with significant pricing discounts. Where once major companies in this industry, such as Pizza Hut, used psychographic segmentation and targeting to gain attention and loyalty, they are finding it more difficult to compete especially when their products carry high price tags over the competition. Companies like Pizza Hut once had well-established consumer segments that were devoted to the brand and were able to use rather low-cost marketing and higher price methodology to ensure positioning in terms of quality. Today, however, the recession has created price wars that continue to erode profitability especially with more consumers eating within the home and avoiding the high costs of restaurant eating. This is also noticeable in the fast food industry with new promotions being added to traditional menus, such as McDonald’s with its dollar menu variety. However, this marketing effort is not to bring the type of profit results marketers had once experienced early in the recession. Today, new freebie offers and Internet-based incentives coupons are becoming the norm for many consumer segments. This shows a shift in consumer behavior toward acti ve searching in the consumer search process to identify coupons before they will frequent even their favorite restaurants. There is clearly a value-driven methodology in consumer groups that change their buying behaviors and choices.

Important challenges museums are facing today and how to respond to Term Paper

Important challenges museums are facing today and how to respond to them - Term Paper Example Museums are important places where people are able to debate upon and shape the public views, cultural views and identity. Museums have been facing several changes inside and out of the country due to the new expectations of the audience such as students, tourists, donors.Museums have been facing several changes inside and out of the country due to the new expectations of the audience such as students, tourists, donors. As a result this has caused challenges to the museum management. As a result this has caused challenges to the museum management. These challenges are in terms of how to organize staff members, creation of exhibitions, shaping of collections and creation of effective programs. Important Challenges Facing Museums Today Financial challenge has become an obvious threat to the museums today. During recession period one of things to be cut off from financing is museum as many view it non-essential services. It is also not considered to have any significant formal role to t he public and especially to education. Participation in museums is mostly considered voluntary and that amounts to why it does not receive much funding like other corporations. Acquiring expert collection staff is another challenge that is facing museums. The lack of expertise in the museums staff makes it impossible for the museums to ensure proper interpretation of collections and how to improve museum education. Many people do not prefer studying on museum issues and in most cases such issues are not in the curriculum. The expert collection staffs are significant people in the museum since they are the ones who provide various collections according to expectation of the audience. They are also able to choose right objects for display and ensure they are relevant for the occasion hence every museum should have these kinds of people. Any collection in a museum without an expert taking care of it, it loses any inherent value attached to it according to Flyyin (2007). Poor management of museums has also been a major challenge facing museums. Museums have often regarded as areas of less duty and this has led to the downfall of the industry. There are several activities which need to be taken care of in the museum so as to make it a place worthy visitation. For instance the need to improve access to collection, improving attract more people, make more relevant exhibitions to those served by the museum and to generate income which important for development .Therefore it is the work of the management to ensure all these activities are taken care of. Lack of information about objects found in the museum has been a major challenge to the industry. This information is as important as the objects since without it, it is unlikely that people will recognize the importance of such objects Many museums have not been able to standardize information of their artifacts and those which have managed to do so have lacked the right data and vocabulary. This can be attributed to t he failure of the government to introduce a national standard for museums. Creation of different classification for different artifacts in the museum has also remained a major challenge in the industry. This can be attributed to the lack of unified standard framework which needs to be single framework for museums. Cultural heritage is playing a major role in the museums and without this standard framework it is unlikely that museums will achieve any significant progress in future. The declining attendance to the museum has also been a major challenge. This is because one of the main sources of cash for the museum is through the entrance fee. On the same note, with the decline of attendance it implies that the museum is not selling out itself as not many people will be aware of what it offers. This is a challenge which needs a lot of attention as it important aspect of the museum. The issue of which works to display and which works not to display has also posed a challenge to the mus eums as suggested by Flyyin (2007). For instance most museums are not sure of whether to display works with sexual content. This is case especially when the museum operates with

An uncomfortable event Essay Example | Topics and Well Written Essays - 1250 words

An uncomfortable event - Essay Example 12). People ignore them and sadly, I was amongst the persons that would rather have ignored these issues instead of that acknowledging that they were a part of the society I called home and in truth, I was in no way a contributor to the solution. They say that experience goes a long way in educating fools and my dawn came much earlier than I anticipated. I pride myself on being a traveler. My family is well off and I have been lucky to come across various opportunities to visit foreign places. In my ventures, I have seen a lot of the beauty that life has to offer. It is only in recent years that I have indeed acknowledged that in as much as I have seen life’s beauty I have kept away from delving deep into its ugliness. I used to be the kind of person who would rather not use a street that is the shortest way to my destination if I would come across scenes of poverty. This would force me to acknowledge that there are those living on the other side of life where even the most basic of needs are hard to come by. Much as I like to travel, I have not been particularly inclined towards the smell of airports. I have asked a number of my friends if they notice that there is always a heavy smell of paper and machinery in airports. I call it the â€Å"smell of technology; thick, musky and nauseating.† Airports always heighten my anxiety. I find that when I am in one I tend to lose my calm demeanor and my heart starts to beat extremely first even if I am not in a rush. I have often thought that this could be because of the realization of incoming change through transition. Maybe it’s because everyone in the vicinity, always seems in a rush or maybe because of the lengthy protocols and official staff demeanor, whatever the case however, airports are my least favorite place. I remember standing in line at the airport for check in. A little girl behind me squeaked with excitement. I could tell from her anxiety and the way she kept looking around, it was her first time

System Analysis and Design 251 Essay Example | Topics and Well Written Essays - 2000 words

System Analysis and Design 251 - Essay Example The company requires information management systems, which can flexibly undergo dynamic development to add competitive advantages to businesses. This report project is based on the hypothesis that information technology has the capacity to improve the level of productivity and profits of business enterprises2. The proposed system is expected to conduct comprehensive data processing including order processing, billing, purchases, insurance payments, customer support tasks and processing of payments. The justification of the need for this system is that SC is an extremely busy pharmacy and has many customers, whom it cannot serve adequately without the use of an integrated Information Management System. Purpose of the report The main purpose of this report is to verify the preliminary findings of the manager, and to present the expected resultant benefits that the information management system should bring to SC. It has to present a reliable framework explaining mechanisms through whic h the integrated information management system will assist the process of preparation of prescriptions for various medicines3. Part of its fundamental details will be on how to receive orders from pharmacies and care providers or nursing homes in more advanced methods. The report provides details of operation of automated inventory management modules for medicine stock management4. The report must convince the administration of SC that the system is simpler to use than Excel spreadsheets and MS Access. Finally, the report has details explaining business continuity plan based on how the system will always change to meet its contemporary needs. Structure of the report The report has a major title ‘Integrated Inventory Information Management System’. Under this topic, there are various subtopics addressing the areas of need for this system. The subtopics are as follows: Order Processing Purchase Billing and payment processing Customer service and support The next part of t he report is about the benefits of the system to the operations of businesses in SC. The benefits are presented in summary form as follows: Quick and reliable order processing More reliable billing processes Quick data access and real time processing Advanced System Integration The final section of the report contains the recommendations for further improvements of the system for better functionality in the future. This is one of the most essential needs, which SC administration expects as an outcome of the integrated system. 2. Preliminary findings The report presents the preliminary findings in the following event table: Event Trigger Source Use-Case Response Destination Maintains the records of who pays for the drugs Changes to Data information in regards Care provider Maintain Data information of who pays - - Immediately records information that comes in Newly received orders Client Records the new information - - Organization needs to capture and maintain prescription data New orders coming in Client Records information for prescription - - Produce Case manifests Start of the day - Produce case manifest Case manifest Pharmacist assistant Monthly order reports Monthly Pharmacist Produce order report Report produced Management nursing Home Maintain Drug Information Changes to drug Information Supplier Maintain Drug information - - Points Label for each residents Requests to point labels Pharmacist assist

Intercultural Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words

Intercultural Analysis Paper - Essay Example Balinese) and the American culture on grounds of marriage, language, religion and social organization among others. DISCUSSION I have been settled in America from past several years. I have visited various nations of the world and encountered with diverse cultures and ethnics. However, America has been a different experience for me. This experience of mine is largely influenced by the rich cultural heritage, values along with beliefs that hold by the people belonging to this country. In my initial days in the country, I attended a marriage of one of my close friends who belonged to the American culture. There, I had an international experience which aided me to figure out the difference of my culture with that of the American culture. In this regard, it will be vital to mention that I belong to Balinese Hinduism culture. Balinese Hinduism is regarded as a practice which is mainly associated with the people of Bali. People belonging to this culture possess several different set of bel iefs and cultures that differs drastically from that of others. As per my experience relating to cultural pattern, I observed that there lay certain drastic differences between the Balinese culture and the American in terms of marriage, language and religion among others. Marriages of an individual in my culture i.e. the Balinese culture generally take place in a very young age. ... On the other hand, I learnt from the experience that marriages in American culture take place mainly by declaring commitment towards one another in the presence of friends and families along with religious statures like priest. One of the imperative cultural patterns that I have experienced is that marriage in my culture involves more rituals as compared to that of American culture (University of San Diego, â€Å"Factors That Influence Our Views on Marriage†). Furthermore, apart from the marriage traditions, I also learnt from the experience about the drastic language differences that prevail amid the two cultures. People in my cultural group mainly speaks in their native language i.e. Balinese. However, with the aspect of modernization, people in my community also speak in English while conducting their daily activities. My language i.e. Balinese is divided into three levels on the basis of politeness that include low, medium and high Balinese. The low Balinese is usually spo ken to friends, the medium one is used for strangers and higher one is spoken to priests (The Economist, â€Å"Language of Many Levels†). Conversely, in relation to determine the cultural pattern that I have experienced, I found that the American culture has no official or native language of its own. In order to obtain a comprehensive understanding regarding this aspect, I have cited a census survey conducted by the US government in the year 2000. This survey depicts that 82 percent of the people belonging to American culture speak English while conducting their daily activities. However, I was unable to identify any sort of level existing in speaking language which was present in my culture (Saint Ignatius High School, â€Å"Languages Spoken in the United

How Apple Can Gain Competitive Advantage through Leveraging Its Coursework - 1

How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies - Coursework Example According to the research findings, it can, therefore, be said that Apple is the second-largest global information technology company by revenues and can leverage its internal resources and core competencies to attain market leadership position in the industry. The PEST (political, economic, social-cultural, and technological) analysis is useful in understanding the macroenvironment facing Apple. The political environment is stable, but Apple is required to adhere to legislation on product quality and consumer health. The economic environment is favorable due to positive economic growth, stable interest rates, and high disposable consumer incomes. The social-cultural environment is characterized by favorable attitudes towards sophisticated consumer electronics, high education levels and high demand for information. The technological environment is favorable for the business activities of Apple due to the recent advancements in mobile computing, research and development, and growth in internet communications. Apple has various internal resources that it can be utilized to attain a competitive edge in the market. Accordingly, Apple has various core competencies that present unique strengths that can be utilized to differentiate its business activities and drive competitive advantage. Apple has both tangible and intangible resources that it can leverage to attain high market share and competitive advantage in the market. Some of the tangible resources of Apple include the plant and equipment, buildings, capital, and human talent. Apple has highly qualified human resources that have the required education, skills and attitudes to drive innovation in the company. Apple has invested heavily in training and development of its research and innovation teams.

Case analysis- Leadership Study Example | Topics and Well Written Essays - 500 words

Analysis- Leadership - Case Study Example Case suggests that CEO and the firm has basically failed to come up with right strategy to deal with the public anger in the wake of disaster which happened with one of company’s cruise ships on the coast of Italy. Micky Arison’s management philosophy is largely based upon delegating most of the tasks and allowing regional teams to manage at the regional level. The crisis which happened were regionally handled by the team overseeing Italian operations and as such parent company Carnival Corp practically distanced itself so that bad PR may not hamper other businesses of the firm. Carnival Corp, as a parent Company, completely avoided to being part of the crisis thus suggesting a relatively unethical business behavior. Despite the loss of lives, firm continued to lie about its efforts and publically never came to present its official response to the event and what it has done so far to ensure that no such events happen in future. The overall problem lies in how the leadership of the firm failed to face the challenge and rather avoided the crisis situation by misleading public. 1. Come up openly in public and properly built a rapport with its customers to inform them about the steps taken by the firm so far. (Werder and Holtzhausen). This step may be necessary in order to ensure that the firm is actively engaging all stakeholders in sorting out the issue and publically show that it has taken proper and active rescue efforts. In order to successfully deal with the problem, it is important that Carnival Corp must come up with a viable PR strategy and openly accept the responsibility for the disaster. To avert further reputation damage, firm’s CEO should actively engage with the public and take on-board all stakeholders in order to ensure that everything is done in fair and transparent manner. By actively coordinating with its Italian subsidiary, it should focus on ensuring that every organizational

Impact of Criminology on the three Strike Law Research Paper

Impact of Criminology on the three Strike Law - Research Paper Example These laws have been implemented in quite an uneven manner and have impacted the financial and population side of prison and have even impacted the way the judiciary was functioning. According to the law, if an individual has conducted a crime once and has been held responsible for committing the crime again, he/she may serve twice the length of jail time he should serve for committing a particular crime. The law further states that if the individual has been held responsible for the third time, he should face sentence period of 25 to life or thrice the amount of jail time he is entitled to for committing a particular crime. The law states that the nature of the crime has to be serious and violent in nature. Crimes that were considered as serious in nature under this law includes: rape, robbery of a house hold while having the intention to conduct an assault and looting a home. 1 This source was used to obtain information about the history of the law and the various components of the law. When three strike laws is not applied, criminals serve 50% of their jail time and are even provided relaxation in jail time due to their good conduct, this law has made it essential for criminals to serve 80% of their jail time. This law even denies the use of alternative correctional programs such as drug therapy programs and sentences criminals to jail. Those who were in the favor of this law stated that this law can save hard earned money of the taxpayers which is spent while a criminal is injected evacuated from the justice system. They even believe that when a criminal is allowed to leave the jail, he causes increased cost for the family of the victims. Those who were against this law, believed that this law was not just and very expensive for the justice system. They believed so because the law was treating criminals of different levels in the same manner. The opponents were right in their analysis because several criminals were held responsible and assigned a jail time of 25 to life for conducting very low level crimes such as stealing bicycles. After the first five years of the passage of the law, the law was highly protested as opponents figured out that only 1% of the individuals who were convicted under this law were murderers and the two thirds of these individuals were those who had conducted small property crimes (Carangelo, 2002, p.57).2 2 This source provides information about the reasons why individuals are against the law and how has the law performed five years after it was passed. Body The main purpose of designing a law such as the three strike law was to ensure that the streets of US were safe without felons who conduct repeated crimes. This law has been greatly exercised in the jurisdiction of California and has experienced heavy criticism since it was accepted as a law during 1993. Researchers, theorists, academic criminologists and attorneys have repeatedly condemned the law as they believe that the law is increase cost, is not j ustified and does not achieve the purpose for which it was made. These laws are recognized as recidivist laws; this means that these laws are created to elevate the amount of penalties for those criminals who continuously commit crime (Walsh, 2007, p.138).3 The jail time that repeat

Paying Collegiate Athletes Essay Example for Free

Paying Collegiate Athletes Essay A college is an educational institution, where students live together under a common set of rules. A college can be said to be a part of the university, which lack degree-awarding powers. Athletes can be said to be a collection of sport events. These sport events involve running, throwing and jumping, and can also be referred to as track or field athletes (Arlott . J, 1975). Athletics is very important in colleges and universities, where its benefits are undeniable. Anyone who is involved in athletics benefits. Athletics as sports teach the college athletes skills and experiences that cannot be taught in the classroom. These same skills are extremely helpful when students are looking for a career. Students who hold positions in the sport’s clubs acquire leadership skills. In sports students participate as a team. They support each other in order to succeed. They are able to learn and practice teamwork, which will assist them in undertaking other activities in their lives. Participation in a sporting event requires the dedication of the participant. Through sport events, students develop a sense of dedication to what they do. The desire to win drives the students to work very hard. They put aside their time and energy to take part in athletics. They later learn how to create desire for something and work hard to attain it. Collegiate athletics are found in numerous countries of the world. College athletics in the United States have the greatest impact and popularity globally. This is due to a large extent of participation. Due to the great importance and benefits that the college athletics offer, sport events continue to grow. There has been a general progression of athletic organizations over time. In recent years, a debate over payment of college athletes has raised concerns. The debate argues whether college athletes should be paid or not. Athletes do not receive any compensation even after the instatement of the collegiate athletics. There has been pressure for college athletes to be paid. On the other hand, another group of people feel that college athletes should not be paid. There are reasons that support the view against payment of college students. More voices are advocating for payment, with convincing reasons. The reasons that support payment of collegiate athletes will be discussed. Implementation of such a move would greatly benefit all the sports participants in colleges. Discussion College athletes need to be paid. One major reason for this is due to the great economic impact that the college athletics create. For example, in the US, college athletics are said to contribute greatly to the American economy. The colleges spend a huge amount of money on their college organizations. The athletes programs in turn generate a large amount of revenue. For example in the sale of tickets and merchandise it would be very fair therefore for college athletes who are major participants in generating revenues, to get a share of it. The athletes who help colleges make a lot of money do not get even the smallest share of it. Some look at this as students’ exploitation. They argue that if colleges benefit or make profit off of student athletes then the athletes should be paid since they helped the college make a lot of profit. In the world over, people believe that one should be paid for the work. Just like an employer, employees are paid according to their productivity. It would be very correct therefore to pay college athletes for their productivity in the sport events. In addition to profits that colleges earn from the sports or games themselves schools officials make a lot of money by marketing their team players. For example in USA, college students J. J Redick and Adam Morrison Jerseys have been sold all over the country, bringing in a lot of profits to the college. However, Morrison and Redick do not benefit from the profits earned. This is because they need to protect their status ( It’s an observation that college officials have no problem making a lot of money for themselves while exploiting ht well known college players. Well known players have their basketball or football jerseys dominate a market. The team officials make money from the sales, while the athlete himself gets nothing â€Å"millions of dollars are made off of video game and jersey sales every year (Jean. M. 2001 ). The players create great marketing opportunities and do not see any money made from the profits. The quality of play in a game is very critical for a future career. Paying college athletes helps in improving the quality of play they display during the major college sports. These games require skills and experience for a player to play well. Students who join professional sport clubs without experience and skills may end up being put on the bench. This limits their ability to gain required experience. This may be as a result of lack of payment if a student plays in a college team. This may ruin the student’s future sports career. By paying the college athletes, the students are encouraged to play for the college teams for a much longer time. This assists them in acquiring the much needed skills and experience for a future career in sports. Some students are very talented and it only requires practice to perfect their skills. This will also improve the college game because skilled players can remain for much longer. It is considered wrong, for schools to make money off of players, while the players do not benefit at all. When the players are paid, the quality of the college games is improved. This is because it becomes possible to keep borderline professional athletes in the involved colleges. The players can get more money at a professional level due to the already developed skills. Games coaches or officials sometimes demand a lot of time from the players in order to practice. This compromises on the time the players would work or maintain a job. Players who need to support themselves in order to make a living find themselves in a difficult situation. They are ton between participating in the games or working. If the players are paid, they can be able to put aside the required time for practice and participation in the games. It would make it easy for players to become committed in sports while at the same time earning a living. Gaming companies are given the right to use school names and numbers by colleges. The companies use these names and numbers at a fee to the respective college. The players have every right to enjoy money that is made by use of their names and numbers in the college. Players work very hard in sports and games (Athletic Journal. 1987). They commit their time to rain and play at the expense of doing their homework. Though they may balance between the two their fellow classmates who do not participate in games have more time to study than the players. They dedicate their time and energy in ensuring high quality games. Any hardwork and dedication that a person portrays need to be appreciated and recognized. Paying college athletes would fit so well in recognizing the student’s efforts in the growth of the game. In addition, to recognizing their efforts, players require to be motivated in doing their training and playing. Motivation encourages players to be determined even when they lose in a game (Charles. E. 1954). They keep on the faith and hope that there is always room for improving their skills and quality of the game. Motivation is a great ingredient towards success of players. Sometimes players may lose miserably to another team. The players may become discouraged to play since they may seem to believe that there are no benefits in their participation. The sports officials thereby step in to encourage them and train them to rectify former mistakes that they committed in the past matches. The players require more than just words in order to keep working on their skills. The need to motivate college students to work harder and improve their skills boils down to some way of rewarding them. One of the best ways to reward and encourage players would be by paying them. Any game event exposes the players to risks. One of the major risks that players are exposed to is injury. Players when in the pitch are involved in defending their team against losing while at the same time maximizing their chances of winning. This demand some form of aggressiveness to succeed. Aggressiveness means quick movements, tricky play (skills) and effective defense actions. When a player is doing all this, accidents may occur that lead to body injuries. These injuries may require intensive medical attention and may be very expensive to pay for the medical services. For example some players get fractured bones, broken joints and tissue damage. Some may even have their body organs impaired. Medication and healing of such body ailments may be too expensive for the players especially where no medical cover takes care of such accidents. The medical expenses may become an economic burden to the player and family. Paying the players, would therefore play a very big role in easing up of such a burden. It makes it easy for students to get the right medication if injured. Any college trains students on how to acquire skills and knowledge and apply them. Teamwork creates a spirit of working together towards success. This spirit is built by organizations and sport clubs in a college. The sport teams and clubs give the students a spirit to be one to work together and to support each other. A good example is the support students give their own team when playing. There is cheering and encouragement from their fellow students who are spectating. Winning a game gives the college students a spirit of victory or conquering especially if the team wins against a well re-known stronger team. This kind of spirit need to be maintained and encouraged in colleges. Maintaining the quality of game through players in order to keep this spirit burning needs a sacrifice. A sacrifice on the sports organization’s or officials may clearly translate into paying of the players. The spirit lives on. Colleges appreciate and recognize good players during the sports events. College students spend a lot of money on ticket in order to go and watch their own team play as well as showing their solidarity with the team. College athletes encourage community participation. The community that surrounds the college joins students in major sports events and offers their support. The community identifies the college team as belonging to them. Students’ parents come in big numbers to support their children in the sports events (Patricia. A. 2007). The students and the community are able to interact with each other, which creates good relationship between the students and the neighborhood. This promotes harmony and peaceful living in and outside the college. Supporting college athletes consequently results to support of community participation. Paying athletes is the greatest form of support that the players can get. Lack of community participation affects the relationship of students and the community itself. Community participation also encourages community service. The students are able to develop community service programs and later undertake activities that help the community in which they live in for example, cleaning exercises, organizing community programs funds rising and even providing support to disaster victims. This is a great way in which students can show support for the community. As earlier stated, community service will be developed in students, if they have a chance to interact and identify the needs of the community. Interaction through events offers a chance for the students to create a good relationship with the community. One way to encourage community service will be through support of college athletics . Paying the students/players may be just one of the effective ways to support athletics. Sometimes an argument is given that college athletes get scholarships. Therefore they have already been paid for their participation and efforts in games. However, other students benefit from scholarships without necessarily participating in the games. Paying college athletes will be a great way to promote justice in the student fraternity. Players feel that they have a right to be rewarded for their efforts. This may even encourage talented students who are discouraged to participate to change their mind and utilize their talents in athletics. In conclusion, college athletics are very important. These games should be given the seriousness they deserve. The players on the other hand need to be motivated for their hardwork and dedication. They deserve to be rewarded. Exploitation of college players by the officials or companies need to be stopped. All these measures require payment to the players and players will feel that justice is done to them. The spirit of college athletics will continue growing and so the future career of players.

The Dynamics Of Vertical And Horizontal Diversity Business Essay

The Dynamics Of Vertical And Horizontal Diversity Business Essay Malcolm X once exclaimed, When White America catches a cold, Black America catches pneumonia. Malcolm and Martin seldom agreed but on this they did. As for me, this statement, I have always understood but had not seen firsthand. Nearing the end of the Bush Administration, America went into recession. My job area of coverage increased as we layed off other engineers. As I would drive a boring stretch of Interstate 26, a particular truck stop was my favorite for refueling. It had spacious sanitary restrooms, a well stocked coffee bistro, and a McDonalds restaurant for my milk shake fix. Remarkably, the employees were over 60% black. Now keep in mind a small town mostly African American is nearby. Within six months of the downturn, the staff dwindled to about 30% black. After a year, the stop was devoid of blacks and Hispanics. I saw firsthand what it looked liked when America had a cold. That small black town had the flu. Unaware why the staffing change actually took place, it is plain to see that the employers did not see diversity as a positive aspect of the business. In fact, many people dont see diversity as a positive. A recent poll of 427 working Americans by Workplace Options found that less than half of them believe that diversity makes their products of services better. (Hastings, Poll: Many Employees Dont Embrace Diversity, 2012) While small business can escape laws that mandate diversity, Organizations must maintain even in time of decline. Over the next few pages, I will provide an introspective into Organizational Diversity. Organizational Diversity Defined as the differences in human characteristics in an organization; Organizational Diversity comes with mixed bag of perspectives, opinions, rules, ordinances, laws, and thoughts. The Human Resource manager finds him or herself in a key organizational position from diversity training to compliance. In another of study 511 executives on the International Executive Panel, when asked to select the benefits of diversity they had experienced personally, most agree on they cited: broadens horizon, stimulates discussions, creates individual respect, stimulates leaning, and Increases decision making. (Hastings, Awareness of Biases Helps Leaders Adapt to Diversity, 2012) Essential Perspectives To streamline the narrative, I will speak of organizational diversity from the view of our text, Human Resource Management (Essential Perspectives). Tangible indicators of diversity are race, ethnicity, origin, age, gender, marital status, family status, sexual orientation, disability and religion. (Mathis Jackson, 2012) Our text subtitled Essential Perspectives, highlights four organizational approaches to diversity: 1. Ignore diversity 2. Begin process and deal with adversity 3. Build acceptance of diversity 4. Solve diversity issues and create an inclusive culture. First, the ignore diversity approach, known in South Carolina as the Good ole boy system is rooted in protection of the status quo. Not unlike the truck stop who switched to this method during recession, organizations are subject to legal issues when using this approach. A second approach to diversity, organizations begin the process of dealing with diversity by focusing on the protected classes. These protected classes line up with the tangible indicators introduced earlier. This approach is seen to enhance internal problem solving, by practice HR provides diversity training and brings organizations in compliance with affirmative action. In the third approach to diversity, organizations build acceptance to diversity. This is when diversity starts to pay off and conflicts are reduced. Top and middle management buy in is pivotal at this time. Lastly, the fourth approach to diversity is to solve diversity issues and create inclusive culture. Now diversity is approached proactively and business results improve. As an organization works upward through each approach it reflects positively on the bottom line. Our most oft thought of diversity class is race and ethnicity. In this time of recession many are working longer, which brings generational diversity to the forefront. Many older white men are feeling what women have felt for years. Yes, gender diversity and generational diversity are two very relevant issues. Thus, diversity training must be updated and expanded for todays realities, not just focusing on race and ethnicity. Additional components of diversity training now are legal awareness, cultural awareness, and sensitivity training. While subtitled Essential Perspectives our text still left me wanting; in need for a deeper perspective. I examined two sources our authors used in developing the text. First source is The Rich Get Richer and next The Dynamics of Vertical and Horizontal Diversity. The Rich Get Richer The Rich Get Richer: Predicting Participation in Voluntary Diversity Training takes a step deeper into organizational diversity training to glimpse at who participates when it is voluntary. Whether the organization adopts a narrow (race and gender) or broad (multiple diversity dimensions) focus, diversity training is designed to help employees take a positive, proactive approach toward diversity that goes beyond past non-discrimination. (Kulik, Pepper, Roberson, Parker, 2007). While most organizations have training as part of their diversity initiative, it is oft voluntary. Companies feel uneasy dictating some employees participate, so they just post it on the company web site or make it a union responsibility. Some of the employees see diversity and equal opportunity training as offering an unfair advantage to the others, not just leveling the playing field. (Kulik, Pepper, Roberson, Parker, 2007) The question is, who would participate in voluntary diversity training? The journal delved where the text would not go, if voluntary how does an organization influence employees to participate, especially if it is truly seen as a positive. These positives can only be realized in voluntary diversity training initiatives if the training attracts the employees in the most need of training. (Kulik, Pepper, Roberson, Parker, 2007). The author strongly suggested organizations can accomplish this by adjoining diversity training to other corporate training. In all candor, this problem is experienced in other training areas such as safety or ethics, but organizations are more comfortable in mandating them, perhaps because they do not upset the good ole boy system. Nevertheless, requiring participation in diversity training sends a clear and direct signal that it is important. (Kulik, Pepper, Roberson, Parker, 2007) The Dynamics of Vertical and Horizontal Diversity I choose two sources cited in our text to move deeper into the mind of the author as the text was written. The first provided a look at diversity training. Next, The Dynamics of Vertical and Horizontal Diversity introduced the concepts of vertical and horizontal diversity. Vertical diversity evaluates differences as superior or inferior; while, horizontal diversity treats difference as variation. (Awbrey, 2007) Before, we addressed voluntary diversity training, now lets consider the ongoing importance of diversity management. Long past the civil rights period of Malcolm and Martin, vertical diversity, difference as superior or inferior, continues in American society and organizations. It is now more subtle, some even say it does not exist. The glass ceiling is real and effects women in greater numbers. How to achieve organizational diversity with this prejudice undercurrent? The historical contexts of the African American civil rights movement and of womens liberation serve as backgr ound to illustrate how the elements of difference, pride, and potential space have influenced the unfolding of vertical paradigms of assimilation and separatism in the United States. (Awbrey, 2007) Assimilation and separation are results of vertical diversity. Assimilation or bleeding in is the killer of diversity. Organizations at times push for assimilation everyone must look and sound the same. How many bank tellers have you seen with dreadlocks? Separation is another reducer of diversity. During the wave of the womens movement, women began to drop their desire to assimilate into a male-constructed public world. (Awbrey, 2007) Horizontal diversity, view of diversity as a variation, allows the person to engage in inquiry to lessen uncertainty rather than making snap judgments and using stereotypes to categorize the other. (Awbrey, 2007) Horizontal diversity fosters integration and learning, which allows employees to contribute talents and abilities to the organization. HR now must go beyond just diversity training and implementing team development with horizontal diversity. Research Last I will go outside our text and its sources to merge some independent research. Our question, Does organizational diversity truly have an impact on the bottom line? I went to the HR compliance library to find the answer. According to a 2001 survey of 121 HR professionals by the Society for Human Resource Management and Fortune magazine, top companies say diversity initiatives have a direct impact on the bottom line and help an organization keep a competitive edge. (HR Compliance Library, 2013) The research found that diversity programs do improve corporate culture. Some diversity initiatives cited are recruiting, cultural events, orientation, and bilingual training. Some leading diversity practices for a successful organization are top leadership commitment, succession planning, diversity training, and diversity as part of an organizations strategic plan. (HR Compliance Library, 2013) Conclusion Defined as the differences in human characteristics in an organization; Organizational Diversity is a mixed bag of perspectives, opinions, rules, ordinances, laws, and thoughts. The human resource manager finds him or herself in a key organizational position from diversity training to compliance. As a deep dive into our text, I examined two sources cited by the author. The sources covered diversity training and the dynamics of horizontal and vertical diversity. Diversity presents opportunities in organizations providing a broader spectrum of knowledge and points of view. One fact boomers, generation-Xers, and millennials can agree on is, going forward organizational diversity at surface and deep level is the new normal.

Experiment on Effect of Music on Driving Performance

Experiment on Effect of Music on Driving Performance Research shows that listening to music is mostly common in an automobile (Wikman et al., 1998). Moreover, compared to other activities that might cause a distraction, there is a popular misconception that listening or singing to music while driving on the road causes little-to-no-risk (Dibben and Williamson, 2007). Several types of research and experiments have studied the effects of music on the performance of the operator in different controlled environments and under different conditions (Beh and Hirst, 1999; Baldwin and Coyne, 2003). On one hand, research has continuously supported the idea that under certain conditions, listening to music does increase alertness by countering sleepiness when driving (Braitman et al., 2008; Bellinger et al., 2009; Brodsky and Kizner, 2012). Experiments have also shown that music played close to a persons comfort volume level (72 Dba for male and 66 dba for female ) will induce faster reactions to signals (Turner et al., 1996). On the other hand, listening to music accompanies several behaviors that take the drivers attention. These include changing songs, scrolling to a playlist, fine-tuning a radio station, and swapping CDs which directs the drivers eyes away from the road and leads to single-handed driving (Horberry et al., 2006). Listening to music while driving might also have another drawback as it will cause less auditory acuity for the sound of the music caps road noises (e.g. sirens, horns, vehicle warning signs) (Consiglio et al., 2003; Brodsky and Slor, 2013). This would considerably decrease the operators overall awareness of a situation (Lee et al., 2012). Additionally, momentary loud peaks in music disrupt vestibulocochlear control leading to a decrease in the reaction time of the driver thus increasing the risk of collision (Wikman et al., 1998). An important note is that previous research showed that some music genres like Pop, rock, and dance contain more frequent peaks in the tracks than o ther genres like classic, vocal, and rap (Hughes et al., 2013). Moreover, research has shown that the drivers perception of moving objects can be altered based on the pace of the background music (Brodsky, 2001). Furthermore, research done at the University of Negev in 2012 showed that although drivers that listened to their favorite music songs had elevated positive moods and enjoyed the trips, they exhibited more steering inaccuracies, aggressive driving patterns, and traffic violations compared to drivers that listened to songs they are not familiar with (Brodsky and Slor, 2013). A lot of research have considered effects of music based on its familiarity with the driver (Cummings et al., 2001), loudness (Ayres and Hughes, 1986), and pace (Iwamiya, 1997). Music genres are mainly categorized into Pop, Rock, Dance, hip-hop, and Rap (ÃÅ"nal et al., 2012). This categorization is based on the most popular music for individuals aged between 16 to 30. To our knowledge, there is no research that tests whether the effects of different types of music genres on driving performance(Oron-Gilad et al., 2008). The aim of this study is to test if there are any different effects of genres of music on the driver performance. The objective is to set the genres that enhance the drivers performance and the those that predict the worst outcome.(Ho and Spence, 2005; McEvoy et al., 2006) In this research, we seek to study the effects of the 5 different genres presented earlier on driving performance while controlling all other effects of in-cabin music like volume, familiarity, pace, and tempo. Hypothesis 1: Given that Pop, rock, and dance music have more peaks/climaxes than other music genres, we predict that they will have a negative effect on the performance. Hypothesis 2: On the other, we predict that listening to hip-hop and rap will have a positive outcome when it comes to the drivers performance. The proposed project will be a multivariate experimental design. The first independent variable in this study is the type of music the driver is listening to. These include 5 different genres compare to a control situation, which is when the driver is not listening to any music. 20 popular tracks (4 for each genre) will be chosen to be played during the experiment. The tracks will be chosen from a website called Grooveshark (Grooveshark.org) which contains top charts from each genre. The choice of tracks is very important to this experiment since as mentioned above the pace/beats per minute (BPM) of a song, and familiarity does affect the driving performance, thus all the tracks were chosen should have 120-125 BPM rate and should popular so that every participant will know one of these three tracks. The second independent variable will be the type of incident the driver must respond to. For the current study, a simulated world of the roads in London was created. The setting is intercity roads and highways. Incidents that the participant will face were designed specifically to mimic the possible scenarios that a London driver would experience (National Survey, 2016) they are characterized by 2 groups : Highway incidents Traffic Pileup Car following Monotonous driving Intercity Road incidents Car coming from the left violating the giveaway rule Parked car suddenly driving off Intersection crossing The dependent variables will be mental effort value and the driving performance. The former will be assessed using The Rating Scale Metal Effort (value from 0 to 150 where 0 indicates no effort and 150 indicates extreme effort) (Zijlstra, 1993) at different intervals during the study . In a series of studies by Zijlstra demonstrated that the scale is sensitive to changes in task load and correlates well with physiological changes based on task difficulty. Therefore, the scale is a valid and reliable measure for subjective ratings of mental effort, and an indicator of workload and information processing during the driving task. Throughout the experiment, the driving simulator will log relevant driving performance indicators during a series of 6 incidents that the participants will undergo them twice, once with no music as a control and another while listing to different music genres. More detailed description of the performance indicators will be mentioned in the measurement description. The experiment requires 85 participants that should have the following requirements: Participants should be between 18 and 65 years old A valid driving license for more than 6 months No hearing deficiencies Not persecuted by traffic court Participants will be selected to ensure a representative sample of the population in London. The ratio gender and age should be statistically similar to the drivers in London. According to the national transport, survey done in 2010, the gender ratio was 58% males and 42% females, and the mean age was 40 years. Finally, upon completion of the study, the participants will be rewarded a 20Â £ amazon voucher. All participants will be given a detailed information about the experiment prior participation and will be asked to sign a consent form. This document will include the risks and potential benefits, information about the researcher, and ERGO contact information. Also, the consent form will inform the participants that they have the right to drop out of the study at any stage, and withdraw their data after the study have been completed with no negative impact on them. The study will only be conducted with the approval of the ERGO committee at the University of Southampton. Finally, the participants will be each given a number that will be used in all data logging, questioners, results, and reports so that participant confidentiality is preserved. All soft data will be kept on a secure hard drive and all hard copy data will be kept in a locked cabin under the supervision of the principal investigator. Participants will go through all highway and intercity incidents twice (6 incidents as a control with no music, and another 6 with different music genres playing in the car). When the participants arrive, they will be debriefed and then guided through consent form. Once the participants agree to join the study, they sign the consent form. After that, they will undergo a 3-minute online Hearing deficiency test designed by the Royal institute of Deaf People (www.actiononhearingloss.org.uk) to check for any hearing deficiencies. If they pass the test they will go through a 10-minute training session in the driving simulator so that they will get to know the driving simulator. If the researchers observed any participants having simulation-sickness they would exclude from the experiment at this point. Moving on, the participants will choose 5 songs (one from each genre) that they are familiar with, and they will be informed that they should respond with a single value from 0 to 150 when a research asks them about their mental effort during the driving task. At this point, the participants will be asked to go through the 12 different scenarios with a 5-min break between each 6 incidents. The scenarios will be generated in a random order for the different participants using randomgenerator.org. Such that everyone gets a different sequence of the scenarios with different music genres. Avoiding the effect of sequence on the outcomes. To achieve a controllable environment a couple of measures will be taken. Firstly, the only songs played to the participant are the ones he/she chose before he started the driving simulation.Secondly, the music will be played at a moderate sound level throughout the experiment (72 Dba for male and 66 dba for female ) to exclude any effects of the different volume levels on the drivers performance. Thirdly, road noises simulated road noises will not be played during any of the tests because the research is solely interested in the effects of different music genres on driving performance. A pilot study will be conducted prior to the main study to ensure all the information given to the participants are clear. In addition, a pilot study will allow the researchers to address any possible factors that might affect the outcome and thereby produce a non-replicable result. The pilot will be made up of 10 individuals who will go through the whole experiment and afterward sit with the researchers and address their concerns in a focus group. The feedback will be taken into consideration and the study procedure will be adapted to try to avoid any problem that might arise during the data collection phase. Each incident will last 2 minutes, so each participant will be in the car simulator for an average of 40 minutes (including a 5-minute half-time). Including the debriefing talks, 10-minute training session, consent form, hearing test, and music selection music selection the whole experiment should last an average of one hour for every participant (Strayer et al., 2003; Sheller, 2004; Patel et al., 2008) The experiment will be done in the Southampton University Driving Simulator (SUDS) with a 135-degree field-of-view which contains a Jaguar XJ saloon vehicle linked to the STISIM Drive simulation software, it has an interactive driving simulator with three driving displays supporting a 135-degree driver field-of-view (University of Southampton Driving Simulator, 2016). 1000 Watt Panasonic speaker was used to play the background music that was linked to an iPod. A digital sound level meter was also used to measure the loudness of the music and keep the loudness level on 72 Dba for male and 66 for female participants. To measure driver mental effort the researchers will use The Rating Scale Metal Effort and will log the values on an excel sheet. For the hearing deficiency test, the researchers will use the online hearing deficiency test. For the driving performance monitoring, the SUDS will record specific values for each tone of the 12 of scenarios. The research will use relevant indicators used in other driving simulator experiments that test driver performance because of their effectiveness to portray the overall driver performance in each of the designed incidents.(ÃÅ"nal et al., 2012) Traffic Pileup: Mean minimum headway which is the time needed for the following car to reach the lead car. Absolute minimum headway time. Car following: Mean speed while following the car Standard Deviation of speed Monotonous driving: 2.a 2.b Car coming from the left Maximum deceleration Minimum velocity Maximum Break percentage Parked car suddenly driving off Time to contact the moving car 4.a 4.b Intersection Crossing Distance to the approaching car when the driver crossed the intersection The results will be analyzed using the MANOVA analysis. The two dependent variables will be mean values on the driving performance and mental efforts. The output of those will be compared across the 12 different scenarios. In addition, interactions between dependent variables will be analyzed (in the MANOVA analysis). Bonfornni posthoc tests will allow pointing where the exact difference is between the different scenarios. Finally the . SPSS version 24 will be used for analysis. References Ayres, T.J. and Hughes, P. (1986) Visual acuity with noise and music at 107 dbA. Journal of Auditory Research. Baldwin, C.L. and Coyne, J.T. (2003) Mental workload as a function of traffic density: Comparison of physiological, behavioral, and subjective indices Proceedings of the Second International Driving Symposium on Human Factors. 19-24. Beh, H.C. and Hirst, R. (1999) Performance on driving-related tasks during music. Ergonomics, 42 (8), 1087-1098. Bellinger, D.B., Budde, B.M., Machida, M., Richardson, G.B. and Berg, W.P. (2009) The effect of cellular telephone conversation and music listening on response time in braking. Transportation Research Part F: Traffic Psychology and Behaviour, 12 (6), 441-451. Braitman, K.A., Kirley, B.B., Mccartt, A.T. and Chaudhary, N.K. (2008) Crashes of novice teenage drivers: Characteristics and contributing factors. Journal of Safety Research, 39 (1), 47-54. Brodsky, W. (2001) The effects of music tempo on simulated driving performance and vehicular control. Transportation Research Part F: Traffic Psychology and Behaviour, 4 (4), 219-241. Brodsky, W. and Kizner, M. (2012) Exploring an alternative in-car music background designed for driver safety. Transportation Research Part F: Traffic Psychology and Behaviour, 15 (2), 162-173. Brodsky, W. and Slor, Z. (2013) Background music as a risk factor for distraction among young-novice drivers. Accident Analysis Prevention, 59, 382-393. Consiglio, W., Driscoll, P., Witte, M. and Berg, W.P. (2003) Effect of cellular telephone conversations and other potential interference on reaction time in a braking response. Accident Analysis Prevention, 35 (4), 495-500. Cummings, P., Koepsell, T.D., Moffat, J.M. and Rivara, F.P. (2001) Drowsiness, counter-measures to drowsiness, and the risk of a motor vehicle crash. Injury Prevention, 7 (3), 194-199. Dibben, N. and Williamson, V.J. (2007) An exploratory survey of in-vehicle music listening. Psychology of Music, 35 (4), 571-589. Ho, C. and Spence, C. (2005) Assessing the effectiveness of various auditory cues in capturing a drivers visual attention. Journal of experimental psychology: Applied, 11 (3), 157. Horberry, T., Anderson, J., Regan, M.A., Triggs, T.J. and Brown, J. (2006) Driver distraction: The effects of concurrent in-vehicle tasks, road environment complexity and age on driving performance. Accident Analysis Prevention, 38 (1), 185-191. Hughes, G.M., Rudin-Brown, C.M. and Young, K.L. (2013) A simulator study of the effects of singing on driving performance. Accident Analysis Prevention, 50, 787-792. Iwamiya, S.-I. (1997) Interaction between auditory and visual processing in car audio: simulation experiment using video reproduction. Applied human science, 16 (3), 115-119. Lee, J.D., Roberts, S.C., Hoffman, J.D. and Angell, L.S. (2012) Scrolling and driving how an MP3 player and its aftermarket controller affect driving performance and visual behavior. Human Factors: The Journal of the Human Factors and Ergonomics Society, 54 (2), 250-263. Mcevoy, S.P., Stevenson, M.R. and Woodward, M. (2006) The impact of driver distraction on road safety: results from a representative survey in two Australian states. Injury prevention, 12 (4), 242-247. National Survey (2016). Department of Transport. Available from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/8933/nts2010-02.pdf. Oron-Gilad, T., Ronen, A. and Shinar, D. (2008) Alertness maintaining tasks (AMTs) while driving. Accident Analysis Prevention, 40 (3), 851-860. Patel, J., Ball, D.J. and Jones, H. (2008) Factors influencing subjective ranking of driver distractions. Accident Analysis Prevention, 40 (1), 392-395. Sheller, M. (2004) Automotive emotions feeling the car. Theory, culture society, 21 (4-5), 221-242. Strayer, D.L., Drews, F.A. and Johnston, W.A. (2003) Cell phone-induced failures of visual attention during simulated driving. Journal of experimental psychology: Applied, 9 (1), 23. Turner, M.L., Fernandez, J.E. and Nelson, K. (1996) The effect of music amplitude on the reaction to unexpected visual events. The Journal of General Psychology, 123 (1), 51-62. ÃÅ"nal, A.B., Steg, L. and Epstude, K. (2012) The influence of music on mental effort and driving performance. Accident Analysis Prevention, 48, 271-278. University of Southampton Driving Simulator (2016). Available from: http://www.southampton.ac.uk/engineering/research/facilities/driving_simulator.page. Wikman, A.-S., Nieminen, T. and Summala, H. (1998) Driving experience and time-sharing during in-car tasks on roads of different width. Ergonomics, 41 (3), 358-372. Zijlstra, F.R.H. (1993) Efficiency in work behaviour: A design approach for modern tools. TU Delft, Delft University of Technology.

Benefits of Vaccines Essay -- Parents Should Have Their Children Vacci

The controversy concerning vaccination for children has been a debate for many parents. A vaccine is defined as a biological agent used to prevent very serious illnesses and diseases, such as smallpox, measles, influenza, tuberculosis, and hepatitis by injecting a weakened infectious organism into the human body. When vaccines are given, the human body produces antibodies against the foreign substance, thus creating a defense mechanism for immunity to occur. Parenting decisions based on vaccinations are a sensitive matter in a child’s life. Many parents favor vaccines because they care about their children’s health during the first years of their lives. There are parents who fully trust and admire doctors for their efforts in contributing to preventative healthcare. However, some parents delay vaccinations because they are genuinely concerned about severe allergic reactions or long-term side effects. Other parents completely refuse vaccinations because they are unable to afford it or hold personal, moral, or religious beliefs. Disease prevention is important to public health because it protects both those who receive them and those with whom they come in contact with. There is a minority of parents who are against vaccinations because of the idea that it causes more harm than good. They fear that vaccinations will cause serious and permanent damage in the natural immune system. They also believe that their child’s immune system is never allowed to grow if they become too dependent on the medicine. The Family Doctor website has an article called, Vaccines: What They Are and Why Your Child Needs Them that affirms, â€Å"Vaccines are generally quite safe. The protection provided by vaccines far outweighs the very small risk of serious... ...nes and Community Decisions to Vaccinate." PubMed Central Journals: Public Health Reports. Web. 13 May 2012. . Holy Bible: New American Bible. Kansas: Catholic Bible Publishers, 1970. Print. Catholic Readers Edition. Siegal, Judy. "Parents Should Be Pressed to Have Their Children Vaccinated." Proquest. The Palestine Post Limited. Web. 12 May 2012. . Staff, Editorial. "Childhood Vaccines: What They Are and Why Your Child Needs Them." Health Education. Family Doctor, Dec. 2010. Web. 15 May 2012. . "Vaccines ProCon.org." Vaccines ProCon.org. Web. 12 May 2012. .

Free Essays - Hunting Scenes in Sir Gawain and Green Knight :: Sir Gawain Green Knight Essays

Sir Gawain and the Green Knight – The Hunting Scenes Often when a story or lesson is to be relayed, the teller will describe the story or lesson by using an example that parallels the lesson. This can be an effective method of portraying a story. in Sir Gawain and the Green Knight, the hunting scenes of Bertilak parallel the tests given to Gawain during his stay at Hautdesert Castle. Bertilak's first hunting scene was of a deer hunt. Bertilak knew when he first started his hunt that he would have to use similar skills against this animal of great speed and nimbleness. Bertilak knew he would have to display patience and stealth to hunt this animal- Back at the castle, Gawain also had to use similar skills to resist Bertilak's wife's advances. When first approached by Bertilak's wife, Gawain reacted by lying still as if he were asleep, and then using his alertness and stealth to evade Bertilak's wife's temptations. This was portrayed when the author writes, "Lay hidden till the light of day gleamed on the walls,/Covered with fair canopy/" (1181-1182). Sir Gawain evaded Bertilak's wife's advances using skills of patience and stealth, which paralleled the skills that would similarly be used when hunting deer. Bertilak then hunts a viscous boar- In this hunt, people and animals were severely injured. Different from hunting a deer, Bertilak must use different skills to hunt the boar. Similarly, Gawain must use a different approach when he is again visited by the lady. Like the boar, the lady's approach to Gawain is more forward. Both Bertilak and Gawain must each use strength, aggressiveness and stamina in their battles. Sir Gawain shows this strength when he says, 'Tor I dared not do that lest I be denied./ If I were forward and refused, the fault would be mine./" (1494-1495). In the third and final hunting scene, Bertilak hunts a cunning fox. In this instance, the hunter must use his own wit to outsmart the fox. Bertilak knows this. He uses his intelligence and quick wit to outsmart the fox. Sir Gawain also experienced a cunning test. Gawain used his sly wit against the lady's third visit by cunningly resisting her offers because of his vows and the fact that he is a guest in Bertilak's home. Sir Gawain resists the lady's advances, as well as her offer of an expensive gift, The lady then offered Sir Gawain a green sash. Free Essays - Hunting Scenes in Sir Gawain and Green Knight :: Sir Gawain Green Knight Essays Sir Gawain and the Green Knight – The Hunting Scenes Often when a story or lesson is to be relayed, the teller will describe the story or lesson by using an example that parallels the lesson. This can be an effective method of portraying a story. in Sir Gawain and the Green Knight, the hunting scenes of Bertilak parallel the tests given to Gawain during his stay at Hautdesert Castle. Bertilak's first hunting scene was of a deer hunt. Bertilak knew when he first started his hunt that he would have to use similar skills against this animal of great speed and nimbleness. Bertilak knew he would have to display patience and stealth to hunt this animal- Back at the castle, Gawain also had to use similar skills to resist Bertilak's wife's advances. When first approached by Bertilak's wife, Gawain reacted by lying still as if he were asleep, and then using his alertness and stealth to evade Bertilak's wife's temptations. This was portrayed when the author writes, "Lay hidden till the light of day gleamed on the walls,/Covered with fair canopy/" (1181-1182). Sir Gawain evaded Bertilak's wife's advances using skills of patience and stealth, which paralleled the skills that would similarly be used when hunting deer. Bertilak then hunts a viscous boar- In this hunt, people and animals were severely injured. Different from hunting a deer, Bertilak must use different skills to hunt the boar. Similarly, Gawain must use a different approach when he is again visited by the lady. Like the boar, the lady's approach to Gawain is more forward. Both Bertilak and Gawain must each use strength, aggressiveness and stamina in their battles. Sir Gawain shows this strength when he says, 'Tor I dared not do that lest I be denied./ If I were forward and refused, the fault would be mine./" (1494-1495). In the third and final hunting scene, Bertilak hunts a cunning fox. In this instance, the hunter must use his own wit to outsmart the fox. Bertilak knows this. He uses his intelligence and quick wit to outsmart the fox. Sir Gawain also experienced a cunning test. Gawain used his sly wit against the lady's third visit by cunningly resisting her offers because of his vows and the fact that he is a guest in Bertilak's home. Sir Gawain resists the lady's advances, as well as her offer of an expensive gift, The lady then offered Sir Gawain a green sash.

Importance in policy developments

AbstractionThe construct of hazard has assumed extreme importance in policy developments is several subjects. There is a broad scope of literature on hazard in several Fieldss runing from scientific disciplines to humanistic disciplines. This construct means different things to different people depending on how it is perceived. Risk perceptual experience is a consequence of several factors and this has deductions for policy development. This paper attempts to specify the significance of hazard and its building in some contexts. It besides explores a few instance surveies on how human perceptual experience, prejudice, communicating and civilization can hold impacts on the effectivity of hazard direction.IntroductionIn the last two decennaries, public concern about the construct of hazard of has been given extended media coverage with frequent contentions. Every twenty-four hours we are warned about unseeable jeopardies, clime alteration, diseases and toxic waste etc. We worry about da ngers in the workplace, in our places and even about the nutrient we eat. Most human existences engage in several signifiers of unsafe ventures and this fact has prompted research workers to try happen out how people understand hazard. Everyone seeks to pull off hazard because we do non cognize for certain what the result of events will be ( Adams 1995 ) This merely means that in any given state of affairs, an inauspicious result may or may non go on and causative factors skew the chances of diverse results ( Graham and Rhomberg 1996 ) Based on this, hazard appraisal has become a moneymaking subject affecting a web of complex and controversial procedures of measuring uncertainnesss, pass oning information about possible hazards and developing controls or extenuation steps. The rating of hazard requires interpretative opinion in the face of technological and scientific and societal contentions. The construct of & A ; lsquo ; hazard ‘ has become important to the field of policy development within several subjects such as Agriculture, Medicine, Business and Natural Hazards etc. Broad footings like hazard direction presume an appreciable degree of apprehension of the construct of hazard and how it can be measured. I t besides assumes some degree of understanding on how it should be managed. These decisions are based on bold premises. There exists huge literature on hazard covering a broad scope of Fieldss in both scientific disciplines and humanistic disciplines. All these angles can and make lend to a better apprehension of how hazard is constructed, perceived and managed by experts. This paper attempts to research the assorted definitions of the significance of hazard, and how hazard is constructed and used in some context in order to hold a better apprehension of how human perceptual experience, prejudice, heuristics, communicating and civilization impact on the effectivity of hazard direction. Hazard is a really wide construct so and its enormousness should non be underestimated. Hazard touches on the most profound facets of Psychology, Mathematics, Statistics and History. Literature on hazard is monumental and each brings up new countries of involvement ( Bernstein 1996 ) The designation of cardinal issues relevant to policy shapers and interest holders interested in issues associating to put on the line analyses and hazard direction is really of import. Effective hazard direction requires appraisal of inherently unsure events and fortunes, typically turn toing two dimensions: how probably the uncertainness is to happen ( chance ) , and what the consequence would be if it happened ( impact ) . While unambiguous models can be developed for impact appraisal, chance appraisal is frequently less clear. This is peculiarly true for undertakings where informations on hazard chance from old undertakings is either non available or non relevant. The credibleness and value of the hazard procedure is enhanced if informations are collected with attention, taking the clip and utilizing the tools that are needed decently to develop information based on judgemental inputs. Conversely, the procedure is undermined when chance appraisal appears to be entirely subjective. It is hence of import to be able to measure chance with some grade of assurance.DEFINITIONS AND CONSTRUCTIONS OF RISKHazard is a normally used term. It has been technically and convent ionally defined as a combination of the chance, or frequence, of happening of a defined jeopardy and the magnitude of the effects, should that jeopardy or event occur. This definition attempts to inquire how frequently a peculiar potentially harmful event is traveling to happen and the effects of the happening ( Harding 1998: 167 ) This definitions appears rather simple. However, the definition of the construct of hazard has been and is still contested. In recent old ages, the construct of hazard has assumed more importance than was antecedently the instance. Hazard has been defined in figure of ways but is frequently seen as the likeliness that a individual will see the consequence of danger ( Short Junior 1984 ) Economists view hazard as a manifestation of lower incomes or higher outgo that expected. This can be a consequence of several factors. For illustration, the sudden hiking in the monetary values of natural stuffs used for production, the backsliding of a deadline for the building of a new installation, breaks in the procedure of production, the loss of cardinal forces, the alteration of a political government or even natural catastrophes etc ( Luhmann 1996: 3 ) Hazard is besides seen as the combination of the likeliness of an happening of a risky event or exposure and the strength or badness of the impact that can be caused by the event or exposure ( OHSAS 18001 2007 ) . That is Risk = ( Probability of event happening ) ten ( Impact of event happening ) . This attack to the construct of hazard has become common today in Fieldss like atomic power and the chemical industry. The term & A ; lsquo ; Risk Society ‘ was proposed by Ulrich Beck in 1992, in placing a signifier of catastrophe hazard associated with industrialisation and utmost extremely improbable, risky events. This place assumes that we are in a state of affairs of really low chance of earnestly awful events. ( Douglas and Wildavsky 1982: 39 ) . This conceptual displacement it peculiarly important because it has deductions for policy shapers if the more negative perceptual experiences of the term hazard, assume widespread social position. Another angle of perceptual experience sees risk as being a map of the chance of the specified natural jeopardy event and the exposure of cultural entities ( Chapman 1994 ) . It has besides been seen in industry as being equal to the merchandise of frequence and effects. This definition suggests an outlook of system failure. Risk direction on the other manus is about guaranting that events that happen frequently must hold low effects, or events that have serious effects must be rare. ( Ballad 1992: 100 ) This attack is consistent with the construct of a preset degree of hazard which can be managed. The assorted positions and perceptual experiences of hazard lend acceptance to the fact that hazard is non something that can be subjected to objective quantification or a individual definition, but is instead socially constructed. It can be referred to as a human construct borne as a consequence of the demand to understand and get by with the dangers and uncertainnesss of life. Although these dangers are existent, there is no such thing as existent or nonsubjective hazard. For illustration the atomic applied scientists risk estimation of a atomic accident is likely based on theoretical theoretical accounts with subjective construction and inputs based on sheer premise. There are several angles from which hazard can be viewed. Let us see an attack that considers a three tier system of identifying, measuring and incorporating hazard. This method assumes that hazards exist out at that place and are to be found and dealt with. Management of hazard here involves taking the right stairss and theory helps in this way. This can be said to be the hypotheses behind both traditional and the more recent critical literature and it believes that the designation of possible hazards is the critical first measure in pull offing them. ( Smith et all 2001 ) Another school of idea believes this nonsubjective construct of hazard is erroneous and is endangering in its rigidness. This nonsubjective position of hazard supposes that hazard can be wholly controlled. It besides suggests that on completion of the digest of the list of hazards, the theoretical undertaking is complete and the direction facet is following in line. The combination of these factors leads to the creative activity of a false sense of security that may take to redundancy of the portion of directors which in itself constitutes an even bigger hazard. The societal school of idea believes hazard is socially constructed depending on societal understandings and on different perceptual experiences. It should nevertheless be ascribed to peculiar scenes or state of affairss to do it existent. Sociological literature sees hazard as a construct developed through human actions and that there are dangers that could be avoided. Hazards are consequences of actions that are neither necessary nor impossible ; they are contingent and depend on human actions. ( Thompson 1985 ) All constructs of hazard have a common factor, which is a differentiation between world and possibility. The nature of hazard becomes clearer when one differentiates it from related constructs of uncertainness, danger and opportunity. Uncertainty refers to the deficiency of cognition of the hereafter, merely put, it is unknown. Uncertainty is closely related to hazard and theories ‘ associating to behaviour, uncertainness in psychological footings is seen to be a critical spell between of human response in state of affairss of unknown results. Uncertainty is psychologically constructed and it exists merely in the head of a individual whose cognition is uncomplete. Afterall, if cognition was complete so there would be no uncertainnesss. The contrast between danger and hazard is based on the fact that danger is seen to be out of the control of the determination shaper while hazard can be affected to an extent. A clear differentiation is that hazard refers to action while dangers are nonsubjective entities beyond human control. ( Somen 1993: 130 ) Opportunity is seen as portion of hazard and can stand for potentially positive developments. This merely means hazard is taken with the cognition that the consequences could convey about possible benefits or losingss. The rating of the construct of hazard and the ensuing action depend on the perceptual experience of hazard. ( Lytinen et all 1998: 235 ) The degree of control that the determination shaper appears to hold about the result of an event is one factor that influences hazard perceptual experience. The more control he appears to hold, the less terrible the hazard is perceived to be. If hazards depend on perceptual experience, so they become subjective and so they become hard to exteriorize. ( Beck 1986: 103 ) The fact that we do non cognize what the hereafter holds weakens the constitution of a complete list of factors. A important displacement in the societal building of hazard is the fact that chance is now seen as portion of the construct of hazard. Some definitions discuss menaces and losingss while others that represent this displacement include chances in their definitions. ( Smith et all 2001 ) Based on these, hazard can merely be spoken of with mention to peculiar scenes. They can non be absolute but curious to peculiar scenes or state of affairss.RISK PERCEPTION AND MANAGEMENTThere has been a big sum of research carried out on the perceptual experience of hazard by worlds, how they live with it and pull off it. The angel of hazard perceptual experience finally determines the method of direction. This merely means hazard will be managed based on the position from which it is viewed. Hazard perceptual experience refers to the subjective opinions that people make about the features and badness of hazard. It is largely used in mention to natural jeopardies, environment and wellness. The major theories developed in the country of hazard perceptual experience are the psychological or heuristics, sociological and cultural attacks. The survey of hazard perceptual experience was borne out of the fact that experts and laic people likewise disagreed on how hazardous engineerings and natural jeopardies truly were. Risk perceptual experience appeared on the phase of policy development as a really of import construct in the 1960 ‘s. It was implicated as a chief determiner of public resistance to engineering, most notably to atomic engineering. This resistance was borne out of fright of dangers to the environment every bit good as catastrophes that the creative activity of radioactive barrens could convey approximately, but other early illustrations can be given every bit good ( Martin, 1989 ) . In Sweden and Norway, Parliamentarians now devote about three times every bit much attending to put on the line issues as they did in the first half of the 60 ‘s, as reflected in their submitted private measures. Several efforts were made to manage the hard state of affairs that the unexpected public resistance to the new engineering had caused. ( Sowby 1965 ) proposed that comparings should be made between different sorts of perceived hazard. His thought was that the hazard involved with, smoke, driving a auto or utilizing public agencies of conveyance was far higher than that of exposure to atomic accidents. This nevertheless had really small consequence in doing people accept atomic engineering hazard. A deeper probe of hazard perceptual experience revealed that people were willing to accept hazard to the extent that they were tied to benefits ( Starr 1969 ) . This attack gave rise to involvement in & A ; lsquo ; Risk Management ‘ and an waking up of involvements in how people perceive, tolerate and accept hazard. Risk perceptual experience now became an obstruction to determination devising, because people came to believe hazards existed where they truly did non. This was the positi on of the experts and the dissension between the populace and adept perceptual experience of hazard is the root cause of the jobs that have plagued hazard direction. Several bookmans have attempted to analyze hazard perceptual experience in greater item. In the 1970 ‘s, a group of psychologists became interested in happening out how people reacted with respects to put on the line. They carried out experimental surveies of chancing and in this field an effort was made to specify hazard as an abstract construct and to mensurate it by agencies of a psychological graduated table ( Lopez 1995 ) . This attack says something about how people react to lotteries but small or nil about inquiry of hazard policy that was the chief concern of determination shapers. Risk Management can be considered to be the designation, appraisal and prioritization of hazard followed by co-ordinated and economical application of resources to minimise, proctor and command the chance and/or impact of unfortunate events or to maximise the realisation of chances ( Douglas Hubbard 2009 ) Hazards can come uncertainness originating from assorted beginnings such as undertaking failures, recognition hazard, natural causes or catastrophes, accidents etc. Risk direction has besides been defined as the civilization, procedures and constructions that are directed towards the effectual direction of possible chances and possible inauspicious effects ( Standards Australia 1994: 4 ) . Several hazard direction criterions have been developed including the Project Management Institute, National Institute of Science and Technology, ISO criterions etc. These criterions vary widely harmonizing to the whether the hazard direction method relates to project direction, security, industrial procedures, fiscal portfolios, public wellness etc. Risk direction schemes include turning away of hazard, reassigning hazard, cut downing the negative impacts of hazard and accepting all or some of the impacts of a peculiar hazard. In an ideal hazard direction procedure, a prioritization procedure is carried in which the hazards with the highest impact and chance of happening are dealt with first while those with a lower chance of happening are dealt with afterwards. Practically, this can be really hard to transport out. Balancing hazards of high and low chances of happening can be really tasking and is frequently mishandled. Intangible hazard direction on the other manus identifies risks with really high chances of happening but have non been identified due to a deficiency of cognition by the directors or determination shapers. In a state of affairs where insufficient cognition is applied to a state of affairs another type of hazard referred to as & A ; lsquo ; cognition hazard ‘ is borne. This state of affairs proves fatal to put on the line direction attempts. Another type of hazard arises as a consequence of uneffective coaction between directors and or determination shapers and is referred to as & A ; lsquo ; relationship hazard ‘ Certain facets of criterions developed for hazard direction have come under unfavorable judgments because they are believed to hold no mensurable effects on hazard even though there has been a pronounced addition in assurance in determinations. Risk direction is seen as a critical portion of effectual direction. However, due to the deficiency of communicating and corporation between practicians in assorted Fieldss, a common apprehension of this construct is nonexistent. This has lead to a multi dimensional apprehension of the construct ( Kloman 1996 ) . This poses a large job for the development, constitution and acceptance of hazard direction as it is a really wide topic with several diverse subjects and subjects ( Lipworth 1996 ) . The development of a hazard direction frame work in isolation is likely to be uneffective unless determination shapers are committed to the integrating of the model to all concern activities and maps. This is done through the acceptance essentials elements like construction, scheme and civilization ( Smallman 1996 ) . This construction provides a general and consistent model for any organisation to develop a hazard direction map. The AS/NZS hazard direction frame work is a good illustration of such a models It is really of import here to advert that attention should be taken in the acceptance of a peculiar hazard appraisal or direction attack. Standardization should non direct or order peculiar methods as this would be unwanted, unrealistic and finally hamper wider credence ( Kloman 2000 ) . Several factors can straight impact on the effectivity of the procedure of hazard direction. The most outstanding of these factors are civilization, which to a great extent shapes perceptual experience and prejudice, heuristics and communicating. Culture is a wide term with a broad scope of definitions. However for the intent of this paper, we will specify civilization as the entirety of the ways of life of a people. With respects to an administration, civilization can be seen as a construct that describes the shared corporate values within an administration which influences the attitudes and behaviors of its members. Safety civilization is a portion of the overall civilization of the administration and is seen as impacting attitudes and beliefs of members in footings of wellness and safety public presentation ( Cooper 2000 ) . From several surveies, it has emerged that direction was the cardinal influence of an administration ‘s safety civilization. It was found that employees ‘ perceptual experience of direction concern towards safety, production and planning was the most utile agencies of mensurating an administration ‘s safety clime. This depends mostly on the interaction between direction and employees ( Thompson 1998 ) . A good illustration of how safety civilization can impact on effectual direction of hazard can be seen in the atomic power works detonation that occurred in Chernobyl, Soviet Union in April, 1986. This event demonstrated the ruinous hazards involved in the most advanced engineerings of all time created by worlds. Harmonizing to probes carried out, it was discovered that the detonation was as a consequence of human action ( Reason 1987 ) . A hapless safety civilization was prevalent at the works and this was reflective of the Soviet society at big. Both the Chernobyl works and its institutional context operated a civilization that had become unsighted towards the jeopardies inherent in atomic engineering. Communication with mention to put on the line refers to a procedure of sharing and interchanging information about sensed hazards between assorted cognition holders, determination shapers including research workers, technicians, directors, members of the populace, governments, media and involvement groups. The exchanged information can associate o the being, nature, signifier, likeliness, chance, badness and steps of response or other facets of hazard. Risk communicating is largely required when determination shapers do non keep all the information about the hazard in inquiry in order to do informed determinations. The motive for hazard communicating may change. It may be that determination shapers require more information in order to do determinations or that the public being cognizant of the hazard pro actively engage determination shapers in an attempt to acquire more information on doing informed determinations. There is an pressing demand to understand how members of the public perceive hazard in order to efficaciously pass on information refering to hazard. In the instance of terrorist act for case, communicating is really of import because any major information must be accompanied by instructions which must be followed by the generalization of the populace. Public hazard perceptual experience is greatly influenced by trust and as such credibleness is possibly the most important factor of hazard communicating ( Heldring 2004 ) . Trust is even more of import when communicating information about jeopardies or hazards that the percipient has really small cognition about. Possibly one of the greatest challenges confronting hazard communicators is integrating or showing the uncertainness in hazard estimations. Hazard comparings are typically given as point estimations, with really small or no indicant of variableness or uncertainness involved in the estimations of hazard. Harmonizing to most risk communicating counsel, hazard messages should non minimise uncertainness or information spreads, and countries of dissension among experts should be mentioned. The degree of assurance in hazard estimations should besides be discussed ( NRC 1989 ) . In the instance of the September 11 bombardments for illustration, unequal communicating may hold been the most powerful individual factor responsible for this incident. American security bureaus fed the populace with what they felt they needed to cognize alternatively of really affecting them in the determination devising procedure. In most instances, information passed to the populace may hold been manipulated to warrant determinations made by authorities and security bureaus. Naturally, this may hold built up misgiving in public perceptual experience about the existent presence of the hazard of terrorist act.Hazard REGISTERA hazard registry is a tool used within hazard direction for undertaking planning and hazard appraisal in the designation, analyses and direction of hazards. It contains information on identified and collected undertaking hazards identified by the undertaking squad in the appraisal of sensed hazards. It comprises a broad scope of contents and recommendations hav e been made by different professional organic structures such as Project Management Body of Knowledge ( PMBOK ) amongst others. Individual administrations besides provide their ain tools used as hazard registries because it is developed in relation to a specific activity or program. Typically, a hazard registry comprises, a hazard description, the impact should it happen, the chance of its happening, inside informations of planned response, extenuation steps or stairss taken in progress to cut down chance and or impact should the event occur and the ranking of hazards harmonizing to perceived precedence. There is nevertheless no standard list of constituents to be included in a hazard registry as contents can depend on the program of the squad, administration or individuals involved. It is recommended that a hazard registry be reviewed on a regular footing most particularly when come oning to the following phase of the hazard appraisal undertaking. The creative activity, care and use of a hazard registry are advantageous to project direction. A & A ; lsquo ; hazard evaluation matrix provides ‘ a speedy overview of hazard appraisal information derived from a hazard registry. An illustration of a hazard registry used by my group for a hazard appraisal undertaking is attached. The affiliated registry was developed by my group in the appraisal undertaking carried out to describe sphere specific edifice jeopardies, menaces and hazards in relation to the Lanchester library of Coventry University. The assessment attack used was considered equal based on the fact that group members agreed on both the contents of the hazard registry and on sensed hazards in different section associating to the edifice. It must be mentioned nevertheless that different hazard appraisal attacks work good in different state of affairss. Each of these attacks has its strengths and failings. This fluctuation displays the broad assortment of sentiments on hazard appraisal. There is a broad assortment of hazard hiting systems from qualitative to quantitative which efficaciously address a assortment of hazard appraisal attacks. There is nevertheless no indicant that one hazard appraisal attack is better than the other.DecisionRisk direction can no longer be viewed as an independent tool associating merely to fiscal or concern activities. It is most valuable when applied across several disciplined in a holistic mode. Bringing together all hazard appraisal attacks with common foreparts and using them in a robust mode. Institutions and administrations manage their personal businesss on a day-to-day footing and hazard direction is frequently seen as non adding value. Its application is now deriving more evidenc es as administrations now identify a sense of intent by doing usage of hazard appraisals. This has lead to its acceptance in the internal control systems of such administration and has greatly assisted direction in informed determination devising, improved communications and better apprehension of the hazards in and controls in their concern. The existent challenge nevertheless, lies in the integrating of the hazard profile into the strategic and be aftering corporate rhythm of these administrations.MentionsAuditor General Victoria ( 2003 ) & A ; lsquo ; Managing Risk across the Public Sector ‘ . Government Printer, Melbourne. Kloman, H.F. ( 1996 ) & A ; lsquo ; Risk direction criterions ‘ . Risk Management Reports [ online ] 23, ( 2 ) Available from[ 10 January 2010 ] Kloman, H.F. ( 1996 ) & A ; lsquo ; Risk direction: approach of age ‘ . Risk Management Reports [ online ] 23, ( 3 ) Available from[ 10 January 2010 ] Lipworth, S. ( 1996 ) & A ; lsquo ; Risk direction at the bosom of good corporate administration ‘ . Executive Accountant 23, ( 4 ) 7-8 McNamee, D. , Selim, G. ( 1999 ) & A ; lsquo ; The following measure in hazard direction ‘ . The Internal Auditor 56, ( 3 ) 35-8 Standards Australia ( 1999 ) & A ; lsquo ; Standards Australia AS/NZS 4360 Risk Management ‘ Standards Australia, Sydney. Sj & A ; ouml ; berg, L. ( 2000 ) & A ; lsquo ; Factors in hazard perceptual experience ‘ . Hazard Analysis 20, ( 1 ) 1-12. Lyytinen, K. , Mathiassen, L. , Ropponen, J. ( 1998 ) & A ; lsquo ; Attention Shaping and Software Risk- A Categorical Analysis of Four Classical Risk Management Approaches ‘ . Information Systems Research 9, ( 3 ) 233 – 254 Smith H. A. , McKeen J. D. , Staples D. S. ( 2001 ) & A ; lsquo ; Risk Management in Information Systems, Problems and Potentials ‘ . Communicationss of the Association for Information Systems, 7. Beck, U. ( 1992 ) Hazard society: towards a new modernness Theory, civilization & A ; society. London: Sage. Bernstein, P.L. ( 1996 ) Against the Supreme beings: The singular narrative of hazard. John Wiley: New York. Thompson, Paul B. ( 1985 ) & A ; lsquo ; Risking or Bing Willing: Hamlet and the DC-10 ‘ . The Journal of Value Inquiry 19, 301- 310 Douglas, M. , Wildavsky, A. ( 1982 ) Hazard and Culture: An Essay on the Selection of Technical and Environmental Dangers. University of California Press: Berkley Harding, R. ( 1998 ) Environmental decision-making: the functions of scientists, applied scientists and the populace. The Federation Press: Sydney Wikipedia ( 2008 ) Risk Register [ online ] available from[ June 2008 ]